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Michel Lieben

Michel Lieben

1 post published

Sales Strategy

Cross-selling strategies for B2B

If you read a few articles covering B2B sales tactics, you should have heard it a few times already: it costs several times more money to sell to a new customer than to sell to an existing one. This would suggest that you should focus most of your effort on

  • Michel Lieben
Michel Lieben Dec 22, 2021 • 3 min read
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